Hi, I'm Amy

I founded Cassa to help businesses of any size find success with online advertising.

How Cassa Strategy Works

1. Understand

Deep discovery into business goals, customer journey, current performance, and growth opportunities. Every strategy starts with the right questions.

2. Architect

Build comprehensive full-funnel frameworks including KPIs, audience targeting, campaign structure, creative direction, testing roadmap, and measurement strategy.

3. Execute

Hands-on campaign management with systematic optimization, creative iteration, audience refinement, and budget allocation informed by performance data.

4. Optimize

Continuous testing agenda, performance analysis, strategic refinements, and transparent reporting that connects platform metrics to business outcomes.

5. Scale

Proven playbooks for expanding budgets, launching new platforms, diversifying revenue streams, and maintaining efficiency as investment grows.

Person taking a selfie on a city street with buildings in the background.

The Foundation

Cassa Strategy brings enterprise-caliber marketing expertise honed through:

  • 7 years at Meta as Senior Client Partner managing $150M+ portfolios across Fortune 500 clients

  • 18 years in marketing leadership spanning agency, SaaS platform, and brand-side roles

  • Deep platform expertise in paid social, search, display, and emerging channels

  • Proven team leadership building and scaling marketing operations across multiple organizations

  • Industry recognition for creative innovation, strategic partnerships, and thought leadership

Why Cassa?

The name Cassa is a play on my last name and the Spanish word "casa". That's intentional, because great marketing strategy should feel like home with a foundation you can build on with confidence.

For your customers: Advertising that meets them where they are in their journey, with messaging that resonates and experiences that convert without feeling intrusive.

For your team: Clear frameworks that guide decisions, testing agendas that prioritize what matters, and reporting that connects platform metrics to actual business outcomes.

For your business: Efficient growth that scales profitably, marketing infrastructure that works predictably, and advertising programs that drive sustainable results instead of chasing vanity metrics.

At Cassa, there are no cookie-cutter solutions. Every business has its own customers, competitive landscape, and growth challenges and your marketing strategy should reflect that. If you're ready to move from tactical execution to strategic partnership, from platform optimization to business growth, you're in the right place.

Ready to Explore Options?

I work with a limited number of clients to ensure exceptional results.

Whether considering ongoing partnership or tackling a specific initiative, the conversation starts with understanding your situation and determining if there's a fit.

No obligation. No pressure. Just strategic perspective and honest assessment.