Hi, I'm Amy

I founded Cassa to help B2B SaaS companies build customer success operations that scale efficiently and drive predictable growth.

My Background

I've spent 15+ years building customer success operations that scale—from seed-stage startups to Fortune 500 enterprises.

EXPERIENCE HIGHLIGHTS:

Meta - Senior Client Partner
Managed $150M+ portfolio across technology and automotive verticals. Built strategic partnerships including Meta & Adobe Express Your Brand, industry summits Meta B2B Summit, and led Elevate Circles Mentorship program.

Olapic (SaaS Startup) - Director of Account Management
Oversaw $10M+ ARR portfolio. Improved renewal rates 16%, grew ARR 20%, and reduced customer onboarding time 77% through customer success framework development.

Metric Theory (Agency) - Director, Account Services
Led 17-person team managing $50M annual spend. Built social media advertising division from zero to $4M monthly spend. Achieved 30% improvement in client ROI through strategic optimization.

Kenshoo (SaaS Startup) - Account Director, NA/APAC/EMEA
Managed 160+ accounts across three continents. Achieved 110% year-over-year revenue growth. Built and scaled global technical onboarding team from 1 to 12 members.

I've worked with Fortune 500 clients to small businesses including start-ups and major CPG companies. I've led teams across NA, APAC, and EMEA. I know what works at every stage because I've built it myself.

EDUCATION:
BA, American Studies, Columbia University


Person taking a selfie on a city street with buildings in the background.

Why Cassa?

The name Cassa is a play on my last name and the Spanish word "casa". That's intentional, because great customer success should feel like home for both you and your customers.

For your customers: A place where they feel supported, understood, and confident they're getting value.

For your team: Systems that work predictably, processes that make sense, and metrics that tell the real story.

For your business: Stable retention, predictable growth, and customer success that drives revenue instead of just preventing churn.

At Cassa, I don't believe in one-size-fits-all solutions. Every SaaS company has its own customers, challenges, and growth trajectory and your CS strategy should reflect that. If you're ready to transform your customer success from chaos to clarity, from cost center to revenue engine, you're in the right place.

Let’s Build Something Great


READY TO BUILD CS THAT SCALES?

I work with a limited number of clients to ensure exceptional results.

Email me directly: amy@cassastrategy.com

LinkedIn: linkedin.com/in/amylcass

Or use the contact form below and I'll respond within 24 hours.