Hi, I'm Amy
I founded Cassa Strategy on a simple belief: the level of strategic thinking and hands-on expertise that moves the world's biggest brands shouldn't be out of reach for the businesses that are growing into them.
How Cassa Strategy Works
1. Understand
Deep discovery into business goals, customer journey, current performance, and growth opportunities. Every strategy starts with the right questions.
2. Architect
Build comprehensive full-funnel frameworks including KPIs, audience targeting, campaign structure, creative direction, testing roadmap, and measurement strategy.
3. Execute
Hands-on campaign management with systematic optimization, creative iteration, audience refinement, and budget allocation informed by performance data.
4. Optimize
Continuous testing agenda, performance analysis, strategic refinements, and transparent reporting that connects platform metrics to business outcomes.
5. Scale
Proven playbooks for expanding budgets, launching new platforms, diversifying revenue streams, and maintaining efficiency as investment grows.
The Foundation
Cassa Strategy brings enterprise-caliber marketing expertise honed through:
7 years at Meta as Senior Client Partner managing $150M+ portfolios across Fortune 500 clients
18 years in marketing leadership spanning agency, SaaS platform, and brand-side roles
Deep platform expertise in paid social, search, display, and emerging channels
Proven team leadership building and scaling marketing operations across multiple organizations
Industry recognition for creative innovation, strategic partnerships, and thought leadership
Why Cassa?
The name Cassa is a play on my last name and the Spanish word for home. That's intentional. Great marketing strategy should feel like a foundation you can build on with confidence, not something you need a team of enterprise stakeholders to decode.
For nearly two decades I worked at the highest levels of paid media, managing $150M+ portfolios for Fortune 500 clients and building the kind of frameworks that move real budgets at real scale. I know what works, why it works, and how to translate it for businesses at every stage of growth.
Growing businesses deserve that same caliber of thinking. A senior strategic partner in their corner. Someone who's genuinely invested in their outcomes, not just their spend. That's what Cassa exists to be.
Ready to Explore Options?
I work with a limited number of clients to ensure exceptional results.
Whether considering ongoing partnership or tackling a specific initiative, the conversation starts with understanding your situation and determining if there's a fit.
No obligation. No pressure. Just strategic perspective and honest assessment.