Ad platforms have always taken care of their enterprise clients with dedicated account teams, custom solutions, early beta access, and strategic support baked into the relationship. If you were spending $50M a year, you had a partner, and if you were’nt, you had a help center. Cassa Strategy exists to change what that middle looks like.

I spent seven years at Meta as a Senior Client Partner, managing $150M+ in annual spend across DTC and B2B. During that time I volunteered with the Meta Elevate program, working directly with small business owners navigating the same platforms, and helped build and lead Meta’s B2B vertical by developing the strategy and frameworks that drove growth across enterprise B2B accounts. I eventually left to apply that work directly to growing businesses full time.

Before Meta, I worked at agencies, SaaS, and ad tech building expertise across paid social, search, email, ecommerce, brand and performance marketing.

Today, I embed directly inside businesses as a fractional growth partner, owning the P&L, the media, the lifecycle, and the numbers. The work involves restructuring what isn’t working, scaling what is, and building the kind of operational rigor that turns spending into profit, using the same frameworks that drove growth for some of the largest brands in the world.