Services Designed for You
From strategic audits to full partnership, we offer flexible engagement models backed by enterprise-proven methodologies and signal-resilient measurement frameworks.
Cassa Strategy offers two primary service models: Ongoing Retainers for continuous partnership and optimization, and Strategic Projects for businesses at specific inflection points. Both approaches leverage the same proven frameworks developed while managing $150M+ portfolios at enterprise scale.
Every engagement begins with understanding business objectives and current state. Services scale to match advertising investment, growth stage, and strategic needs.
Our Services
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Comprehensive analysis of your existing campaigns, creative performance, audience targeting, and budget efficiency to identify what's working, what's not, and where the opportunities are, delivered with a strategic roadmap for improvement.
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Full audit of your channel pixel, GA4, and conversion tracking to ensure data accuracy, proper attribution, and reliable reporting including fixes and infrastructure buildout.
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Strategic blueprint for your paid social program including KPIs, audience targeting strategy, full-funnel campaign structure, creative messaging direction, testing framework, and budget allocation.
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Deep research into target audience behaviors and interests, translated into ready-to-use custom, lookalike, and retargeting audiences in your ad account.
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Hands-on platform building your campaigns, ad sets, and ads in Ads Manager with proper tracking, UTM parameters, and quality assurance before launch.
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Two weeks of daily monitoring, performance analysis, and rapid adjustments post-launch to ensure campaigns hit their stride, plus regular reporting and communication
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Combine services and receive discounted rates:
Audit & Insights: Campaign Audit & Insights + Analytics & Tracking Insights
Strategy & Targeting: Campaign Architecture + Audience Research & Personas
Execution: Campaign Build + Initial Optimization
Audit to Roadmap: Campaign Audit + Analytics & Tracking + Campaign Architecture
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Pixel audit/setup, full reporting infrastructure, UTM structure, platform strategy, pixel setup, creative direction, campaign build, optimizations
3 month commitment
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Need of help asap!