By the Numbers

• Cut cost per acquisition in half over three years for an enterprise DTC brand through audience segmentation, placement optimization, and creative testing.

• 50% improvement in media efficiency through strategic audience segmentation, placement optimization, and systematic creative testing

• 30% improvement in ROI through performance tracking, cross-channel messaging, and A/B experimentation frameworks

• 23% ROAS improvement for retail clients through full-funnel marketing frameworks and audience segmentation

• 15% increase in in-store visits while maintaining efficiency targets through integrated brand-performance strategies

• Revenue diversification across DR, branding, mobile app, and B2B channels, transforming single-funnel clients into integrated marketing programs

• Architected a $30M co-branded partnership with a Fortune 500 software company.