Digital Subscription Brand:
Tracking Rebuild & Paid Acquisition
CHALLENGE
A digital subscription brand had experienced a significant breakdown in paid media tracking, resulting in lost attribution, declining ad performance, and an inability to measure new subscriber acquisition accurately.
APPROACH
Implemented CAPI to restore server-side signal and close the attribution gap. Rebuilt creative strategy and restructured paid media campaigns to align with the restored measurement foundation.
RESULT
Restored full attribution across paid channels. Rebuilt subscriber acquisition momentum, recovering and surpassing pre-breakdown performance levels. Compounding lift from paid acquisition flowing into organic email-driven signups.