Full Diagnostic
Full Diagnostic: Clients starting from scratch or wanting a complete overhaul
Deliverable: Audit → Strategy → Build → Optimize
Campaign & Insights: Comprehensive analysis of your existing campaigns, creative performance, audience targeting, and budget efficiency to identify what's working, what's not, and where the opportunities are delivered with a strategic roadmap for improvement.
Analytics & Tracking: Full audit of your channel pixel, GA4, and conversion tracking to ensure data accuracy, proper attribution, and reliable reporting—including fixes and infrastructure buildout.
Campaign Architecture: Strategic blueprint for your paid social program including KPIs, audience targeting strategy, full-funnel campaign structure, creative messaging direction, testing framework, and budget allocation.
Audience Research & Personas: Deep research into target audience behaviors and interests, translated into ready-to-use custom, lookalike, and retargeting audiences in your ad account.
Campaign Build: Hands-on platform building your campaigns, ad sets, and ads in Ads Manager with proper tracking, UTM parameters, and quality assurance before launch.
Initial Optimization: Two weeks of daily monitoring, performance analysis, and rapid adjustments post-launch to ensure campaigns hit their stride, plus regular reporting and communication
Full Diagnostic: Clients starting from scratch or wanting a complete overhaul
Deliverable: Audit → Strategy → Build → Optimize
Campaign & Insights: Comprehensive analysis of your existing campaigns, creative performance, audience targeting, and budget efficiency to identify what's working, what's not, and where the opportunities are delivered with a strategic roadmap for improvement.
Analytics & Tracking: Full audit of your channel pixel, GA4, and conversion tracking to ensure data accuracy, proper attribution, and reliable reporting—including fixes and infrastructure buildout.
Campaign Architecture: Strategic blueprint for your paid social program including KPIs, audience targeting strategy, full-funnel campaign structure, creative messaging direction, testing framework, and budget allocation.
Audience Research & Personas: Deep research into target audience behaviors and interests, translated into ready-to-use custom, lookalike, and retargeting audiences in your ad account.
Campaign Build: Hands-on platform building your campaigns, ad sets, and ads in Ads Manager with proper tracking, UTM parameters, and quality assurance before launch.
Initial Optimization: Two weeks of daily monitoring, performance analysis, and rapid adjustments post-launch to ensure campaigns hit their stride, plus regular reporting and communication